The ŠKODA Brand

The company logo of Doosan Škoda Power is a result of continuing integrating into the Doosan Group. It also expresses the independence of the Škoda Brand, because it has survived as a part of the company’s name. The current logo of our company Doosan Škoda Power is intended to evoke the correct perception of our firm not only by our customers and partners but also by the public.
A deeper and visible interconnection of our company into the Doosan Group – i.e. in the trade name – took place as part of the integration. The name of our company is now Doosan Škoda Power and it is complemented only by the Doosan logo.

We use the winged arrow for marking our products – ŠKODA steam turbines. Despite its “age”, the trademark is respected and considered to be modern in terms of its design, and visual perfection and symbolic values characterising the assets of ŠKODA products are incorporated in it:

Circle = for customers from all over the world
Wing = progressive technologies
Eye = accuracy
Arrow = application of modern technological procedures

This change of the name is a logical outcome of activities associated with the integration of our company into the Doosan Group. We retain our identity in our traditional markets, and thanks to the Doosan brand, we are becoming stronger where the Škoda brand does not have such a significant position.